Friday, October 1, 2010

Are people seeing my website ?

Ever think "I have a website for my local business, but I haven't ever received a single phonecall or customer for my business, through my website"

Are you sure?

Ask yourself if you are the average off-line business owner who has built a website to promote an off-line business, chances are real good that you probably haven't ever received a single customer from your website.

However, if your website does not request for your prospective customers to let you know how they found out about your business, then chances are that people who did find you through your website wouldn't ever tell you that.

If more than one person answers the phone at your business, chances are just as good that someone may have mentioned finding you on a website, but no one conveyed that information to you. In your business, you should have systems in place to track and record where new customers have found your business. 
Knowledge is power.