Sunday, February 27, 2011

Google says Keep it Unique to get Higher Ranking

As of yesterday Google now awards website with fresh and unique content.

On their offical blog it is quoted : 

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.


So keep your content new and Google will rank your website higher ! 

Monday, February 7, 2011

I saw a great picture on a website - can I use it on mine ??

This is a common question we get asked - and the simple answer is no.

All images that you provide on your website must be either owned / purchased by yourself or you have permission to use. Copyright laws are very strict throughout the world so we always recommend that you use your own images or purchase them through web sites such as www.istockphoto.com



Once you adhere to these rules you will never be liable if any third party ever questions you to where you sourced your images from. A licenced image that you use on your website that you use without permission could cost your comapny €3500 upwards ! Dont slip up.. an average image will only cost you less than an Euro.

If you are unsure, please feel free to contact us. 

Wednesday, February 2, 2011

Microsoft IE Bug that affects 900 million users

Microsoft has announced that all current versions of Internet Explorer are currently at risk of being hacked due to a flaw in the programme.

It is now known that the web browser, used by 900 million people across the globe, requires a software patch in order to defend against attack while Microsoft prepares a longer term fix, a massive security slip up by the firm.

A security advisory announcement was made on Friday highlighting scripting vulnerabilities affecting all versions of Windows.

It is not however thought that there has been any breaches of security so far: “The main impact of the vulnerability is unintended information disclosure,” said Angela Gunn, a Microsoft representative.

“We're aware of published information and proof-of-concept code that attempts to exploit this vulnerability, but we haven't seen any indications of active exploitation.”

The fault lies in the MHTML protocol handler, which is used by applications to render certain kinds of document.

According to the statement an attacker could, for example, construct an HTML link designed to trigger a malicious script and then persuade the targeted user to click on it.

Once this happens the script would then be able to run on the machine for the rest of that IE browser session, potentially collecting information from emails, sending the user to fake sites and generally interfering with the browser usage.

“The workaround we are recommending customers apply locks down the MHTML protocol and effectively addresses the issue on the client system where it exists. We are providing a Microsoft Fix-it package to further automate installation,” Gunn said.

“We're also in communication with other service providers to explain how the issue might affect third-party Web sites and to collaborate on developing a variety of further solutions that address the varied needs of all parts of the Internet ecosystem - large sites, small sites, and all those who visit them.”

People are advised to return to the Microsoft Security Response Centre to check for any update on the situation. The fix can be found here


Posted on http://www.techeye.net/