Some important key factors you should consider in promoting your website.
1 -Include Your website on ALL Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct.
2 - Promote using traditional media. Don't discontinue print advertising that you've found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers' attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising.
3 - Develop a Dangling Carrot (eg. Free Service). It's boring to invite people, "Come to our website and learn about our business." It's quite another to say "Pre book today on-line and receive a 5% discount." Make no mistake, it's expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site -- and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.
Even with these three simple steps - this can convert traffic to you site into sales. Don't rely on search engines to all the work for you, after all kit is your business and you need to grow it not ignore it.
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* Prices Exclude VAT
