A new survey out today shows substantial growth in online advertising. The survey, carried out by PricewaterhouseCoopers, reveals there was a 13.5% increase in adspend last year. The figure beat industry expectations
The survey valued the Irish online market for last year at €110m, up from €97m in 2009.
Ads for cars is the top performing category and there are now 2 million people online in this area, up from 1.8 million. The survey also says there are more broadband connections and more time is being spent online.
'The growth in the Irish online audience and in their time spent consuming online media while other media are experiencing fragmenting audiences underlines the phenomenon of online's growing share of media budgets,' commented PricewaterhouseCooper's Bartley O'Connor.
RTE News April 13th 2011
